Microsoft's explanation for pushing Windows 1. If you follow tech news sites you may have read pieces already on how Microsoft's Chief Marketing Officer, Chris Capossela explained on the Windows Weekly 4. Windows 1. 0 upgrades to customer systems. The press, for the most part at least, saw Capossela's comments on the issue in positive light. You can check out the Softpedia article for instance to get a feel for the vibe Capossela's commenting on pushing Windows 1. Lets take a look first at what Capossela said (this begins at around 1. And then the last one for me, purely from a marketing or branding perspective . And those two weeks were pretty painful and clearly a low- light for us. ![]() A busca por 'linux' encontrou 5242 not A busca por 'li' encontrou 9803 not Natuke ka Windows XP'st ja Windows 7'st: Kas Windows 7 (Seven) saab olema selleks viimaseks kirstunaelaks, mis l ![]() We learned a lot from it obviously. This explanation raises more questions than it gives answers. Yes, it is sort- of an apology if you look at it. The question that Paul, Mary Jo or Leo Laporte should have asked right after Capossela finishing the last sentence is how on earth anyone at Microsoft could think it would be a good idea to change the functionality of the red- X function in the upgrade window. Extreme Tech's Joel Hruska puts it quite well in stating that Microsoft at the time either thought that changing core Windows functionality would not go too far in pushing the Windows 1. Anyone, with some experience on Windows, and I think Microsoft employees and executives working on Windows have that, should have realized immediately that changing the close functionality of the Get Windows 1. Never give it the same effect as OK. ![]() ![]() And that is not even taking into account the previous iterations of the Get Windows 1. Upgrade experience which Microsoft made harder and harder to refuse and ignore. The second question that should have been asked is why it took Microsoft weeks to undo this particular update. Why did not Microsoft roll back the previous version of the Get Windows 1. This could probably have been done in less than a day after noticing that user complaints skyrocketed. ![]() ![]()
It would also have been interesting to get Microsoft's reaction on the fallout on . Yes, the company got users to upgrade to Windows 1. Some did so willingly, others because they could not stop the upgrade from taking place. But there is also a part of the company's customer base that Microsoft scared of with its tactics. Long- time Microsoft customers who don't want anything to do with Windows 1. Microsoft was in pushing Windows 1. The whole privacy and update situation on Windows 1. Some of these customers will probably never upgrade to Windows 1. Microsoft's campaign did lose the company customers as well. ![]() Woody over on Ask Woody thinks this is a major factor that is affecting Windows 1. The “Get Windows 1. Microsoft’s reputation than anything I’ve encountered – and I’ve been writing books about Microsoft products for almost 2. The current slump in Win. ![]() Microsoft’s heavy- handed jackboot GWX approach. Closing Words. It is clear to everyone that Microsoft went too far with the Get Windows 1. I called Microsoft out for using malware- like tactics to spread Windows 1. I was not the only one who did that. Why did Microsoft do it this way? The question is, would not have the free offer been enough to get users to upgrade to Windows 1. Usage numbers would not be as high after the one- year free upgrade period of course, but playing it nice would have avoided burning bridges to existing customers who felt that Microsoft was getting too aggressive in its attempt to get them to upgrade to the new operating system. Reception would probably have also been better from a marketing perspective, considering that tech sites would not have written piece after piece complaining about Microsoft's upgrade strategy. Anyway, what is done is done. ![]() I'm not sure if Microsoft learned a thing from the whole debacle. Probably not. Now You: What's your take on this? Summary. Article Name. Microsoft's explanation for pushing Windows 1. Description. Microsoft's Chief Marketing Officer, Chris Capossela's explanation for getting too aggressive in pushing Get Windows 1. Author. Martin Brinkmann. Publisher. Ghacks Technology News. Logo You are here: Home > Windows > Microsoft’s explanation for pushing Windows 1.
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